US: Is a big media buy in Apple’s Future? Fortune thinks so

Fortune magazine reports that Apple CEO Tim Cook hinted to analysts on Tuesday that a big media buy may be coming. In his own way, Cook offered signals that some sort of major media acquisition could be on deck they said.

In an event Tusday Morgan Stanley’s Katy Hubert asked CEO Tim Cook if he thought Apple would be able to bring the cash back into the United States without paying a hefty tax bill.

She also wanted to know if the company would use the cash to acquire original content. Cook said that both of these were possibilities. Apple is constantly considering acquisitions and there is no size acquisition that would be too big, Cook said, offering a clear signal to Wall Street that nothing should be considered off the table.

“I am optimistic given what I’m hearing that there would likely be some sort of tax reform this year, and it does seem like there are people in both parties that would favor a repatriation as part of that,” said Cook “I think it would be good for the country and good for Apple. … What we would do with that, let’s wait and see. But as I’ve said before, we are always looking at acquisitions. We have acquired 15-20 companies a year for the last four years. We look for companies of all sizes. There’s not a size that we would not do. … It’s more about the strategic value.” Cook then responded to the question about original content.

The company saw double digit year-on-year iPhone sales growth in the US, Canada, Western Europe, Brazil, Turkey, Central Europe and Eastern Europe.

That’s exactly the kind of talk CEOs offer before they jump into the deeper waters of a much bigger investment, reported Fortune.

Full Content: Fortune

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