US: Microsoft says it will follow California’s digital privacy law

Microsoft stated in a blog post on Monday, November 11, that it would honor California’s privacy law throughout the United States, expanding the impact of a strict set of rules meant to protect consumers and their data.

Microsoft wrote in the post it was a “strong supporter” of the California Consumer Privacy Act, known as CCPA, which will go into effect on January 1. 

The California law is widely expected to harm profits over the long term for technology companies, retailers, advertising firms, and other businesses dependent on collecting consumer data to track users and increase sales. 

The law raised fears among companies of a rise in a patchwork of state laws and prompted efforts in Washington to write federal legislation that would preempt state efforts. 

“Under CCPA, companies must be transparent about data collection and use, and provide people with the option to prevent their personal information from being sold. Exactly what will be required under CCPA to accomplish these goals is still developing,” Julie Brill, Microsoft’s chief privacy officer, wrote in the post.

Full Content: Microsoft

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