A PYMNTS Company

Spain: CNMC orders Electric companies’ re-brand

By  |  April 2, 2018

Spanish regulator the National Commission of Markets and Competition (CNMC) opened a “legally binding” procedure on the obligation of vertically integrated energy groups “not to create confusion for consumers in the information and presentation of their brand and image”.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The resolution could change the landscape of the electric market, forcing the distribution branches of large companies (Endesa, Iberdrola, Gas Natural Fenosa, EDP Spain and Viesgo) to change their current names (brands and image), in order to avoid confusion among retail customers.

    The objective is to avoid situations where Distribution and Purchasing branches of the same business group create confusion in the information that they send to the consumer, appearing to be unrelated. The CNMC has opened a deadline for companies and consumers to present their allegations, which ends this week.

    Full Content: El País

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.