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US/Germany: Deere and Kramer in ‘strategic partnership’

By  |  July 6, 2017

John Deere announced that it has invested in German machinery manufacturer Kramer-Werke GmbH to create a “long-term alliance.”

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    Both firms have agreed, subject to antitrust approval, to provide material-handling equipment solutions for distribution through John Deere’s dealer network under the Kramer trademark.

    In a statement from the multinational company, John Deere has lauded the deal noting that the strategic partnership will allow the machinery giant to offer its dealers a broad range of agricultural material-handling solutions with a particular emphasis on forage, hay and arable production systems, in addition to contractor solutions.

    Through this arrangement, the preferred distribution partner for Kramer will be John Deere’s dealer network.

    Seen as a mutually-beneficial move, the partnership will enable Kramer to use the ‘Deere’ dealer channel in Europe, North Africa, the CIS (Russian Commonwealth) and the Near and Middle East regions of Asia.

    Full Content: Equipment World

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