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US: Coalition seeks to block Post-Mom Brands merger

By  |  February 18, 2015

Twenty-two consumer, community, farm, faith, food and hunger organizations sent a letter to the U.S. Federal Trade Commission (FTC) and the 50 state attorneys general urging a full investigation into the recently proposed merger between breakfast cereal manufacturers Post Holdings and MOM Brands.

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    The letter outlines the existing lack of competition in the cereal industry, with the top four firms selling 80 percent of ready-to-eat breakfast cereals in 2014.

    “This is just the latest in a wave of food mergers that makes our food system less competitive and less affordable for consumers,” said Hauter executive director of Food & Water Watch. “We need the Federal Trade Commission to comprehensively examine the anti-competitive effects of the proposed Post-MOM Brands merger.”

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