Twenty-two consumer, community, farm, faith, food and hunger organizations sent a letter to the U.S. Federal Trade Commission (FTC) and the 50 state attorneys general urging a full investigation into the recently proposed merger between breakfast cereal manufacturers Post Holdings and MOM Brands.
The letter outlines the existing lack of competition in the cereal industry, with the top four firms selling 80 percent of ready-to-eat breakfast cereals in 2014.
“This is just the latest in a wave of food mergers that makes our food system less competitive and less affordable for consumers,” said Hauter executive director of Food & Water Watch. “We need the Federal Trade Commission to comprehensively examine the anti-competitive effects of the proposed Post-MOM Brands merger.”
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