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US: Is Waze headed for full-blown Google integration?

By  |  August 20, 2013

While Google announce earlier this year its acquisition of Israel-based mapping mobile application Waze for $1.1 billion, assuring Waze would remain independent, smartphone users saw Tuesday the slow integration of the two with a new update to Google Maps now including real-time traffic reports courtesy of Waze. The same day, Waze updates also appeared with Google Search services and access to Google Maps Street View.

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    The two companies maintain there are no plans to fully merge following the buyout. Further, the US Federal Trade Commission continues to review the deal. According to reports, if a full-blown integration between Google and Waze were to occur, it would not do so until FTC has cleared the deal.

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