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Ireland: Kerry may regret Breo buyout after poor sales report, say experts

By  |  November 5, 2012
Ireland: Kerry may regret Breo buyout after poor sales report, say experts

Dual-sided Kerry may have made a bad decision in its 2009, €140 million acquisition of Breo, say experts. While Kerry’s overall sales, as well as continuing sales, were up in the first nine months of the year in its ingredients division, its consumer food sales “scarcely” rose in the same amount of time. Experts are now wondering whether the poor sales reports have caused Kerry to regret its acquisition of Breo – which includes the Dairygold and Galtee brands – after a legal battle with the Competition Authority. Kerry’s overall sales in its ingredients division rose by 14.8 percent, while its consumer foods division rose by only 2.4 percent.

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