The Institute of Advertising Practitioners in Ireland (IAPI) has released a statement criticizing the RTÉ’s new television advertising plan. The new plan is to replace the share deal scheme, under which advertiser discounts correspond to how much they advertise with RTÉ. The broadcaster introduced the plan to the Competition Authority as an undertaking.
The IAPI singled out the early agreement discount as “restrictive and requir[ing] advertisers to underiwte a budget prior to the start of the trading year.” Instead, the IAPI suggested, there should be only one volume-related pricing structure that distributes discounts evenly throughout the year.
Full content: The Sunday Business Post
Related content: Regulation of Information and Advertising (Paul Rubin, Emory University)
Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.
Featured News
Senate Democrats Urge DOJ Investigation into Alleged Big Oil Collusion
May 30, 2024 by
CPI
ConocoPhillips Acquires Marathon Oil for $22.5 Billion in Major Energy Sector Consolidation
May 29, 2024 by
CPI
Judge Denies Amazon’s Bid to Dismiss FTC Lawsuit Over Prime Membership Practices
May 29, 2024 by
CPI
Germany and France Advocate for Major EU Competition Reform
May 29, 2024 by
CPI
Equifax Accused of Monopolizing Employment Verification Market in New Suit
May 29, 2024 by
CPI
Antitrust Mix by CPI
Antitrust Chronicle® – Merger Guidelines Retrospective
May 21, 2024 by
CPI
Mergers of Complements
May 21, 2024 by
CPI
Personality Traits, Private Equity, and Merger Analysis
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Lessons in the Importance of Incipiency, Modern Economics, and Monopsony
May 21, 2024 by
CPI
The 2023 Merger Guidelines: Sharpening Merger Analysis
May 21, 2024 by
CPI