China Issues New Anti-Monopoly Rules Targeting Online Platform Practices

The new framework is designed to prevent collusion and inflated pricing facilitated by advanced technologies. Per Reuters, regulators are particularly focused on the use of algorithms and other sophisticated tools that could enable platforms to coordinate prices or manage traffic distribution in ways that undermine fair competition.

Authorities warned that companies must not use data-driven systems to align pricing strategies with competitors or to manipulate market conditions. The move reflects growing concern that algorithmic tools, while central to modern e-commerce operations, could be deployed in ways that distort competition.

The guidelines also address so-called “all-network lowest price” policies, which regulators identified as potentially harmful to market fairness. According to Reuters, dominant platforms are now barred from requiring merchants to reduce prices on their sites whenever those merchants lower prices elsewhere. Officials indicated that such practices could restrict competition and place undue pressure on sellers.

Importantly, the watchdog clarified that even smaller platforms are not exempt from scrutiny. Per Reuters, companies with less market share could still face monopoly investigations if they impose conditions requiring merchants to offer them prices or terms that are equal to or better than those offered to rival platforms.

Exclusive dealing arrangements are another focus of the updated rules. The guidelines explicitly prohibit forced exclusivity, banning major platform operators from compelling merchants to avoid cooperation with competing services without legitimate justification. According to Reuters, regulators view such arrangements as a significant barrier to open competition.

In addition, the rules caution platforms against discriminatory pricing practices based on user data. Authorities advised companies not to use information such as transaction history, device type, or consumer spending patterns to charge different prices to different users for identical services, per Reuters.

The latest measures underscore Beijing’s continued efforts to strengthen regulatory oversight of its technology sector, as officials seek to promote fair competition and protect merchants and consumers in the rapidly evolving online marketplace.

Source: Reuters