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Australia: ACCC to investigate telcos’ deceptive advertising

By  |  August 21, 2017

The Australian Competition and Consumer Commission (ACCC) has slammed internet providers’ National Broadband Network (NBN) marketing efforts with Commissioner Rod Sims describing current advertising as “poor” and “unacceptable”.

NBN plans have been plagued with consumer misunderstandings resulting in Telstra announcing last May dissatisfied users would receive refunds and Optus following suit over the weekend.

The comments come as the watchdog releases guidelines suggesting advertisers avoid publicising the maximum speeds – as nbn™ does – that customers can expect to achieve during evenings.

The ACCC admitted such detailed guidance to industry is an unusual step: “We judge, however, that such a step is necessary because the current advertising around NBN products is poor, which is unacceptable in the context of a forced migration to the NBN,” Sims said in a media statement.

Full Content: The Australian

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