Canada: DiscoverOrg acquires ZoomInfo

DiscoverOrg announced Tuesday, February 5, that it has acquired Zoom Information (ZoomInfo). The two companies are coming together to provide sales, marketing, and recruiting professionals access to the most trusted and comprehensive B2B (business-to-business) data available in the market.

“High-quality data is the fundamental go-to-market requirement for growth,” says DiscoverOrg co-founder and CEO Henry Schuck. “In the near future, CRM and marketing automation systems will be defined not by their empty-box capabilities but by the data that is housed inside them.”

He added, “To effectively capitalize on growth opportunities, companies of all sizes need accurate firmographic, technographic, contact, and intent data. Combined, DiscoverOrg and ZoomInfo deliver the trifecta: B2B data of the highest quality, quantity, and depth.”

DiscoverOrg’s research-verified accuracy and deep buying insights complement ZoomInfo’s comprehensive coverage of 100 million business professionals worldwide. Both organizations use highly advanced proprietary technologies and tools to gather, cleanse, and maintain company and contact data.