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EU Launches Preliminary Probe Into Coca Cola

By  |  May 23, 2021

EU antitrust regulators have launched a preliminary investigation into Coca Cola, the European Commission stated on Friday, May 21.

“We can confirm that the Commission has sent out questionnaires, as part of its preliminary investigation into Coca Cola,” a Commission spokeswoman said.

“The preliminary investigation is ongoing. We cannot comment on or predict its timing or outcome,” she said, declining to provide further details.

“While we will co-operate fully with the Commission, it would be inappropriate for us to comment further while the process is on-going. We abide by European competition law, as well as all other applicable laws and regulation,” a Coca Cola spokesman said.

Lobbying group EuroCommerce, whose members include Carrefour, Ikea, Metro, and Tesco, stated the sales practices of some large multinational brands were a concern to retailers and wholesalers.

“We have for many years pointed to the problems our sector faces with the makers of ‘must-have’ products using their market power to impose unilateral conditions and limit competition to their advantage,” EuroCommerce Director-General Christian Verschueren said in a statement.

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