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EU Resumes Review of Mars’ $36 Billion Pringles Deal

By  |  September 17, 2025

European Union (EU) antitrust regulators have restarted their investigation into Mars’ proposed $36 billion acquisition of Kellanova, the maker of Pringles, setting a December 19 deadline to reach a decision, according to Reuters. The probe had been on hold since late July, when officials paused the process while waiting for additional information from the companies involved.

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    The European Commission, which oversees competition enforcement in the bloc, opened an in-depth review of the deal in June. At the time, the regulator cautioned that the merger might drive up consumer prices and enhance Mars’ bargaining power with retailers, Reuters reported.

    Read more: FTC Clears $36B Mars-Kellanova Deal, EU Raises Price Concerns

    The transaction, one of the largest in the consumer goods sector, has already won unconditional approval in the United States. If cleared in Europe, the deal would bring an array of well-known brands under a single corporate roof. Mars’ portfolio includes M&Ms, Snickers and pet food brand Whiskas, while Kellanova owns Pringles, Pop-Tarts and Kellogg’s breakfast cereals.

    The Commission’s verdict in December will determine whether Mars can move forward with expanding its global snack and packaged food empire, per Reuters.

    Source: Reuters