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Federal Court orders Apple to pay $2.25 million for misleading iPad 4G claims

By  |  June 21, 2012

Australia’s Federal Court has ordered Apple to pay $2.25 million for misleading advertising of its iPad. The Australian Competition and Consumer Commission had brought charges against Apple for advertising the iPad as 4G, when the network is not available in Australia.

Justice Bromberg expressed his consternation with what he saw as Apple’s “deliberate nature” when making deceptive claims. He warned companies of the risks in global advertising campaigns when consumer issues such as technological compliance are involved.

Full content: ACCC Press Release

 

Related content: Brands, Consumer Protection, and Antitrust – Why China is Special

 

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