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French TV Group M6 Partners With Snapchat

By  |  September 30, 2021

French TV group M6 has set up a partnership with Snap messaging app Snapchat to make extracts of its programmes available on the social media group’s platform, it stated on Thursday, September 30.

The broadcaster’s content will be available via the Discover tab of the app, becoming the first French TV group to link up with Snapchat, M6 stated.

The company stated it will publish extracts of some of its top shows, such as food programs “Top chef” and “Meilleur pâtissier” as well as real estate program “Recherche Appartement ou Maison.”

Number two French broadcaster M6 and market leader TF1 announced in May that they would link up in a bid to create a national champion that can take on global video-on-demand giants.

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