India’s Competition Commission said that it is undergoing an antitrust investigation after BharatMatrimony.com, a match-making website, filed a complaint against Google’s “alleged discriminatory practices” in AdWords. An Indian dating website has filed the complaint against the search engine giant, alleging that it has breached the country’s antitrust laws for its advertising unit, AdWords. CPI Chronicle just published an article on The Role of Keyword Advertising in Competition Among Rival Brands by David S. Evans and Elisa Mariscal.
Full Content: Gather
Related Content: The Role of Keyword Advertising in Competition Among Rival Brands by David S. Evans and Elisa Mariscal
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