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Italy Opens Antitrust Probe into Chinese AI Firm DeepSeek

 |  June 16, 2025

Italy’s competition authority has initiated a formal investigation into DeepSeek, a Chinese artificial intelligence company, over concerns related to transparency in its AI platform. The announcement, made Monday, centers on allegations that the firm failed to inform users that its AI system could produce content that is inaccurate or misleading, according to Investing.

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    The Italian antitrust agency stated that DeepSeek may have neglected to provide clear warnings about the potential for its AI tool to generate invented information, raising questions about consumer protection and the responsible use of artificial intelligence. Per Investing, this probe underscores broader regulatory scrutiny facing AI developers as governments look to ensure that emerging technologies adhere to existing consumer laws.

    Read more: Trump Administration Mulls Ban on Chinese AI Chatbot DeepSeek Amid National Security Concerns

    At this stage, the authority has not disclosed what penalties DeepSeek could face in Italy or when a final decision might be reached. The investigation highlights growing global attention on the ethical and legal obligations of companies deploying advanced AI systems.

    Source: Investing