A PYMNTS Company

Russia: Regulator opens case against MTS on misleading roaming ad

By  |  June 29, 2015

Russia’s Federal Antimonopoly Service has opened a case against MTS mobile network concerning possible violation of advertising regulations, according to an agency statement on its website.

    Get the Full Story

    Complete the form to unlock this article and enjoy unlimited free access to all PYMNTS content — no additional logins required.

    yesSubscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    Skartel mobile network filed a complaint with the FAS about an MTS advertisement that promoted the cancellation of national roaming rates, which the complainant believed was misleading and inaccurate.

    According to the FAS, the MTS advertising slogan “We cancelled roaming in Russia” violates Article 5 of the law On Advertising as it contains inaccurate information on the service. The advertisements for a United Russia tariff are also being protested for violating the law because the material terms of the deal have not been properly communicated to customers.

    The case will be heard on July 21, 2015.

    Full content: Rapsi

    Want more news? Subscribe to CPI’s free daily newsletter for more headlines and updates on antitrust developments around the world.