A PYMNTS Company

US: Amazon has acquired 3D body model startup, Body Labs

 |  October 4, 2017

Amazon wants to sell you more stuff. But to do that, it needs to get to know you and your height, weight and fit a little better.

The world’s largest e-retailer on Tuesday, October 3, acquired the small New York City-based startup Body Labs for an undisclosed sum, Body Labs confirmed on its website. Amazon declined to comment.

Body Labs specializes in 3D scanning technology of human bodies and movements. The company uses the data to customize-fit clothing for online shoppers and to create augmented-reality video games.

Both these capabilities would seem to be helpful for Amazon in its seemingly unending quest to keep growing. Amazon has been making a big push into clothing, with its own private-label brands and the introduction of its Prime Wardrobe service, which sends customers a box of clothing to try on and return what they don’t want. The company this year also introduced the Echo Look Device, which offers people fashion advice with the help of a built-in camera and accompanying app.

Full Content: Tech Crunch

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