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US: Comcast can’t escape spot-ads antitrust suit

By  |  November 7, 2016

Comcast cannot escape a lawsuit accusing it of monopolizing the $5.4 billion market for local television, or spot, advertising, with an Illinois federal judge ruling Friday that an advertising agency that says it is being locked out of the market can proceed with its legal challenge.

Viamedia originally filed a lawsuit against Comcast alleging that the cable giant violated antitrust law through its business practices in the $5 billion local cable advertising-sales market.

Viamedia, which competes against Comcast in the business of local cable advertising, accused Comcast of outsize influence and business practices that are squeezing out firms like Viamedia and causing them financial harm. The suit was filed in May in federal court in the Northern District of Illinois.

Full Content: Justia US Law

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