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US: Disney is merging its interactive and consumer products units

By  |  June 29, 2015

Walt Disney is merging its interactive and consumer products divisions in response to “changing consumer preferences in a marketplace increasingly influenced by technology,” the Burbank company said Monday.

The new unit, Disney Consumer Products and Interactive Media, will report financial results as a combined division starting in fiscal 2016, which begins in September.

It will be run by Leslie Ferraro, who last month was named president of Disney Consumer Products; and Jimmy Pitaro, who has led Disney Interactive since 2010. Ferraro and Pitaro will be co-chairs of the new division.

Full content: The Wall Street Journal

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