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US: Is Waze headed for full-blown Google integration?

 |  August 20, 2013

While Google announce earlier this year its acquisition of Israel-based mapping mobile application Waze for $1.1 billion, assuring Waze would remain independent, smartphone users saw Tuesday the slow integration of the two with a new update to Google Maps now including real-time traffic reports courtesy of Waze. The same day, Waze updates also appeared with Google Search services and access to Google Maps Street View.

The two companies maintain there are no plans to fully merge following the buyout. Further, the US Federal Trade Commission continues to review the deal. According to reports, if a full-blown integration between Google and Waze were to occur, it would not do so until FTC has cleared the deal.

Full Content: Tech Hive

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