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US: Yahoo begins testing search partnership with Google

By  |  July 2, 2015

Yahoo! recently confirmed that it is testing out other search providers starting with Google. SEO book author Aaron Wall discovered the tech giant’s plans and shared screen shots.

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    Yahoo explained: “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers.”

    A representative for Yahoo added that there was nothing more to share at this time. It is important to point out that Yahoo already has a renewed Microsoft Corporation deal that requires it to post Bing ads in at least 51% of the search results.

    Full content: The New York Times

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