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Why Instagram is taking on Twitter with Threads

 |  July 10, 2023

By: Alex Heath (The Verge)

Meta has unveiled Threads, an independent social media platform positioned as a direct competitor to Twitter. Drawing inspiration from Instagram’s account structure, the platform aims to capitalize on Twitter’s perceived “volatility” and “unpredictability” under Musk’s leadership.

Adam Mosseri, the head of Instagram, acknowledges Twitter’s pioneering role in the realm of public conversations and recognizes the availability of various viable alternatives. However, given the circumstances, Mosseri believes there is a chance to create a more inclusive and community-driven platform for Instagram’s existing user base…