Apple has been hit with a complaint from the French antitrust watchdog over allegations it has imposed unfair conditions for the use of user data in advertising.
According to the French Autorite De La Concurrence, Apple’s practices in the sector of app distribution are discriminating, non-objective and non-transparent. This decision is the result of a 2020 complaint by four French advertising associations.
Apple, in defense of itself, stated: “The mechanism gives users more control by requiring all apps to ask permission before tracking them.” This statement follows rule violations with European Union privacy regulations that the four associations alleged to have taken place.
The Autorite De La Concurrence made it clear that they would be available for any mediation between Apple and the associations to make sure the current regulations reflect the wishes of the users and the companies involved.
In response to the message of objection, Apple said it was “surprised” and “disappointed” by the regulator’s position and was “committed to working with the Autorite De La Concurrence”. They also stated that “consumer privacy and data security are fundamental to our products and services” and are working on incorporating transparency and clarity on their procedures.
Apple’s recent practices have sparked a debate within the tech world about the company’s commitment to user privacy and data protection. The statement of objection is seen as a step to protect consumers from unfair practices within the industry.
Apple has the opportunity to work with the Autorite De La Concurrence to ensure the correct use of user data. In the meantime, users will have to monitor their data closely and are encouraged to take control of their privacy and use their data responsibly.