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EU: Google may face yet another antitrust probe

By  |  July 22, 2015

Just as one European antitrust case against Google reached its conclusion, with a second one underway, it may be facing a third, reports the Financial Times.

The first antitrust case found that Google abused its dominant position in search to promote its own products over that of competitors. with the company told to expect large fines. A second one is underway, to determine whether Google forced smartphone manufacturers to favor its own apps over competitor ones in return for permission to use Android.

The FT now reports that a number of companies selling online advertising have asked the European Commission to consider a third case, to investigate Google’s dominance of the web advertising business.

Google had previously issued a rather weakly-worded denial, saying that it did not “require” clients to use DoubleClick Bid Manager to buy Ad Exchange advertising, and that many did not do so.

Full content: The Financial Times

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