Summer School Course & Faculty Matrix

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Summer School Course & Faculty Matrix

Mobile, Payments, and The Reinvention of Retail

Tuesday, August 12

All courses will take place in The Northwest Building on the Campus of Harvard University*

12:00 – 1:15

Registration & Lunch – Networking in Foyer &  Mobile Experience Demo Rooms

1:30 – 2:00

Welcome and Overview

The Evolution of Retail and The “State Of” Today

Why the Need for a Reinvention
Who are the Reinventors
What is the Role of Mobile and Data in Reinventing Retail

2:00 – 3:30

Module 1

The Retail Business Model – What’s Broken and How Can Mobile PLUS Payments Help Fix It

Channel Convergence and The Imperative for New Thinking
The Role of Payments and Mobile in Changing Delivery Models and Customer Expectations
How Payments and Mobile Can Create and Monetize New Assets
The New and Emerging Business Models in Retail
What Can Be Learned From Other Geographies

3:30 – 3:45

BREAK

3:45 – 5:15

Live Case #1

ShopRunner
The merchant-branded commerce portal that is reinventing the retail business model.

5:15 – 5:30

Demo Deep Dive #1

LoopPay Mobile Wallet

LoopPay will show a smartphone fully integrated (i.e. No accessory attached performing an EMV Like Transaction) at all types of magstripe Point of sale terminals in the market. It will demonstrate the secure loading of a card, dynamic transaction performed at point of sale, additional security for the merchant and a great consumer experience.

5:30 – 7:00

Cocktails & Networking  in Foyer & The Mobile Experience Demo Rooms

Wednesday, August 13

7:00 – 8:15

Continental Breakfast & Networking in Foyer & The Mobile Experience Demo Rooms

8:30 – 10:00

Module 2

Mobile, Payments and The New Consumer Shopping Cycle

How Consumers Buy Now and What Has Changed
The Role of Technology and Third Party Apps in Driving Preference and Spend
Making Payments Invisible but Not Irrelevant
The Role of Social in Influencing Purchase
The Business Case for Virtual Currency

 

10:00 – 10:30

Break

10:40 – 10:55

Demo Deep Dive #2

Beacon Technology

Making Dumb Beacons a Smart Solution:

Utilizing beacon technology in a contextually intelligent solution to influence consumer behavior.

11:00 – 12:00

Problem, Data & Insight Session

Insights from the POS

InfoScout and PYMNTS collaborate on a set of data metrics that are unique to what we are tracking on PYMNTS with them and use it to draw insights that help students understand how to evaluate POS/transaction data

 

12:00 – 1:00

Lunch & Networking in Foyer & The Mobile Experience Demo Rooms

1:00 to 2:45

Module 3

Omnichannel and the Reinvention of Retail

What is Omnichannel
The Challenges and Complexities of Delivering the Omnichannel Reality to the Consumer
Integration and Technology Complexity
Delivering A Seamless Payment Experience
What Retailers Have To Do To Get Ready
Meeting the needs of the Cross Border Consumer

2:45 – 3:15

BREAK

3:15 – 5:00

Module 4

Acquiring and Retaining Profitable Customers

The Economics of Customer Acquisition and Retention
The Mashup of Payments and Loyalty
The New Sciences of Offers and Rewards
The Role of Social in Driving or Demolishing Customer Loyalty
New Models and Outcomes

5:00 – 5:40

PatentSight

5:45 – 7:00

 Cocktail Reception  Sponsored by Salesforce.com

Salesforce will be hosting a special off site Happy Hour. Stay tuned for details…

Thursday, August 14

7:00 – 8:15

Continental Breakfast & Networking in Foyer & The Mobile Experience Demo Rooms

8:30 – 10:00

Module 5

How Mobile, Apps and Technology Are Turning Payments Transactions into Merchant/Consumer Interactions

Apps and the Retail Connected Experience
Beacons and The Promise of Relevant Targeting
Data and Privacy Considerations
The “Wired” Store and Anywhere Point of Sale
Digital Wallets and New Payments Platforms

 

 

10:15 – 11:45

Live Case #2

OpenTable
The restaurant reservation system that is out to turn its reservations systems into a mobile commerce platform.

11:45 – 12:45

Lunch Sponsored by CA Technologies

Special Presentation by Revathi Subramanian Author of  “Bank Fraud: Using Technology to Combat Losses”

This presentation will cover:

The challenges of fraud detection in the financial services environment
How analytics can aid in loss prevention across multiple industries
The “Ten Commandments” for tackling fraud and ways to build an effective model for fraud management

 

 

12:45 – 2:00

Module 6

What Retail Reinvention Looks Like

Connected Devices and The Internet of ThingsThird parties Wallets and Invisible Payments
Organizing Around Customer First
What Investors See as The Future and Are Putting Their Money Into

2:00 – 2:30

Wrap up & Adjourn

Click Here to go back to the Summer School™ 2014 page.

 

*Please note that Summer School™ and PYMNTS.com℠ are not affiliated with Harvard University, nor is Summer School™ 2014 a Harvard University program or activity.
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