Convenience Tops Trust

According to a recent survey by Sailthru, consumers– especially bigger spenders– place a higher value on convenience than they do on trust.

The survey, titled “Trust in Technology,” involved over 1,000 adults who make at least one online purchase a year. It found that while just over a third reported that recent, highly-publicized online data breaches had affected their trust in online shopping, 92 percent said their trust was the same or better as it was a year ago.

The study also found generational differences, noting that while just over half of millennials saying they spend more online than in physical stores for their holiday shopping, 72 percent of respondents age 34 and older spent the same or less online.

The total amount that consumers spend also tracked with where they buy: 35 percent of those who spend less than $1,000 will spend most or all of it online, while 55 percent those who spend more than $1,000 will do most of all of their buying online.

Consumer trust in online is also growing faster than in-store, with 31 percent saying they trust online shopping more than last year, compared to just 19 percent who feel the same way about in-store shopping.