October 2026
The Orchestration Advantage Series

How These Industries Are Turning Payments Failures Into Recovers

Some sectors are turning payment orchestration into measurable gains while others are stuck. The difference comes down to how much control each industry has over its payment stack and the structural barriers standing in the way.

Header image for the October 2026 edition of the PYMNTS Intelligence and Spreedly collaboration, The Orchestration Advantage. PYMNTS Intelligence explores how payment orchestration improves approval rates, checkout completion and payment performance.

When a customer’s payment fails at checkout, the clock starts ticking immediately. Some companies’ systems can instantly retry the payment or send it to another processor. Other firms can only watch that failure happen, knowing it may damage the customer relationship.

Not all industries are making the most of their payment infrastructure. In the last year, fewer than three in 10 companies overall reported a meaningful improvement to checkout completion due to payment orchestration or optimization, while 53% of finance and infrastructure firms reported the same. That performance gap reflects how much control different industries have over their payments and how easily they can change the machinery underneath the checkout.

The latest edition of the PYMNTS Intelligence Orchestration Advantage series, created in collaboration with Spreedly, reveals an industry-by-industry picture of who can act on payment problems, who is still building the necessary infrastructure and what stands in the way. The report draws from a survey of 110 U.S. companies with $10 million or more in annual revenue across five industry sectors, fielded from March 16-31, 2026.

Get Unlimited Access
Complete the form below for free, unlimited access to all our Data Studies, Trackers, and PYMNTS Intelligence reports.

Thank you for registering. Please confirm your email to view all our Trackers.

    Subscribe to our daily newsletter, PYMNTS Today.

    By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions.

    The Full Stack Makes the Difference

    Full payment orchestration remains concentrated in finance and infrastructure.

    To understand why some industries perform better at payments, it’s worth looking at what groundwork they’ve laid. A complete payment orchestration stack includes five core capabilities: automated routing, frequent updates to that routing logic, failover and redundancy (i.e., backup payment processors ready to take over instantly when a primary provider goes down or declines a transaction), control over payment tokens and the ability to add new payment methods without a major overhaul. The previous edition of this study found that companies with all five capabilities see a measurable return, while those with only some see little difference.

    For complete orchestration deployment, finance and infrastructure companies lead by a wide margin. Sixty-three percent have all five capabilities. Commerce, professional services and media, and personal and property services trail behind. Bringing up the rear, just 4.8% of other services companies have a full stack.

    Full payment orchestration pays off, but partial systems barely move the needle.

    That order repeats across nearly every other measure in the study. Take, for instance, companies clearing a 97% payment approval rate (i.e., the processor accepts 97 of every 100 transactions attempted). Nearly eight in 10 finance and infrastructure companies hit that bar. Professional services and media companies also clear it more often than not. By contrast, only a minority of commerce, personal and property services, and other services companies reach 97%.

    Over the past year, finance and infrastructure companies reported meaningful checkout completion gains more than five times as often as other services companies did, although the other services figure rests on just two of 21 companies and is best read as directional. In other words, the sector that already performs best also captures the most upside from further investment. Commerce companies and personal and property services companies land in between, each capturing a gain roughly one-third of the time, a sign that partial progress buys partial results at best. Across the full sample, most companies investing in orchestration still have little to show for it. Fewer than three in 10 report a meaningful gain.

    The sector achieving the strongest payment performance is the one that has invested in full payment orchestration. Everyone else is trying to play a symphony with half the orchestra.

    Visibility Isn’t Enough

    Token control turns visible payment problems into fixable ones.

    Nearly every sector can see when a payment fails. Real-time monitoring is widespread, although uneven, with professional services and media, finance and infrastructure firms, and commerce companies leading the way. In each case, approximately three-quarters of businesses track it. However, watching is not the same as fixing. When a payment is declined, commerce companies act on it with intelligent retry logic less than half as often as finance and infrastructure companies do, 41% versus 84%. Their eyes are open, but their hands are tied.

    That gap comes down to who controls the payment tokens. These tokens are the encrypted stand-ins for a customer’s card number that let a merchant charge them again without holding the actual card details. When a processor owns those tokens instead of the merchant, moving that transaction to a different processor means either a lengthy migration project or asking the customer to re-enter their card information.

    Companies with little control over their tokens automatically route payments just 7% of the time. Give them even partial control, and the rate jumps sevenfold, to 50%. Full token ownership is rare and doesn’t map neatly onto company size. Finance and infrastructure companies report full control most often, at just more than one-fifth of firms, while commerce companies, despite their strong monitoring numbers, report it in just 3% of cases.

    Other services companies fare worse. Well over half report minimal or no control over their tokens, far more than any other sector.

    Token control is what turns a visible payment problem into a fixable one. Without it, a company can watch its decline rate climb in real time with no lever left to pull. It’s the difference between owning your house keys and having to call the landlord every time you want to open the door.

    Structural Barriers Slow Payment Modernization

    Many firms know what they need to improve, but structural barriers hold them back.

    The gap between sectors isn’t necessarily just the result of some industries prioritizing payment performance more than others. It also reflects the obstacles that different kinds of firms face. Building a better payment system requires the ability to actually add a new processor or payment rail without the process grinding on for months, and that ability is rare.

    Nearly all surveyed companies (93%) need at least a month to onboard a new payment provider, and not one company in the survey managed it in less than two weeks. Adding a new payment rail is just as heavy a lift. Other services companies find that work especially punishing, with 91% saying it requires significant or full reintegration. Even in finance and infrastructure, the sector with the most resources to throw at the problem, nearly six in 10 companies say the same.

    The barriers to improvement differ from sector to sector.

    The obstacles aren’t identical across sectors. Compliance is the biggest headache for finance and infrastructure firms. Meanwhile, cost is the primary barrier for smaller personal and property services companies. If a company lacks the resources to invest in payment improvements, it can’t act, no matter how much it wants to.

    These barriers can’t be fixed by just hiring a few more engineers. They’re baked into how payments infrastructure works, and no amount of internal effort shortens a compliance review or waives an integration fee.

    That’s why how far a company has come may not directly reflect its intentions. Finance and infrastructure companies are currently enhancing their payment orchestration systems at 11 times the rate of companies in other services. Among commerce companies, 82% are investing or plan to invest within the year, but only about one-fifth are actually building today. Other services companies, meanwhile, are the most likely to report no plans at all or to say they’re undecided, even though, as the sector furthest behind, it can least afford to wait.

    Many sectors know what they need to do; they just may not have the means to do it right now.

    Read More

    PYMNTS Intelligence is the leading provider of information on the consumer trends driving innovation in consumer finance, digital payments and financial inclusion. To stay up to date, subscribe to our newsletters and read our in-depth reports.

    Methodology

    This report is based on a PYMNTS Intelligence survey of 110 U.S.-based companies with annual revenue of $10 million or more, conducted from March 16-31, 2026. It is part of The Orchestration Advantage series and examines how payment performance and planned orchestration investment differ across industry sectors. Five sectors were built from the 15 verticals in the survey: finance and infrastructure (19), commerce (34), personal and property services (15), professional services and media (21) and other services (21). Sector-level figures rest on modest bases and are best read as directional. PYMNTS Intelligence independently designed, fielded, analyzed and wrote this research. Spreedly provided funding support but exercised no control over the methodology, data collection, findings or conclusions.

    About

    Spreedly logo

    Spreedly’s open payments platform enables access to the global consumer, processing more than $50B GMV annually in more than 100 countries. Built to overcome the challenges of commerce in a cashless world, we empower our merchants through an open, secure and inclusive payment ecosystem, unlocking choice among PSPs, fraud tools and other innovative payment services.

    PYMNTS Intelligence is a leading global data and analytics platform that uses proprietary data and methods to provide actionable insights on what’s now and what’s next in payments, commerce and the digital economy. Its team of data scientists includes leading economists, econometricians, survey experts, financial analysts and marketing scientists with deep experience in the application of data to the issues that define the future of the digital transformation of the global economy. This multilingual team has conducted original data collection and analysis in more than three dozen global markets for some of the world’s leading publicly traded and privately held firms.

    The PYMNTS Intelligence team that produced this report:

    Yvonni Markaki: Senior Analyst
    Lucas Funes: Principal Analyst
    Carson Olshansky: Senior Writer

    We are interested in your feedback on this report. If you have questions or comments, or if you would like to subscribe to this report, please email us at feedback@pymnts.com.

    Disclaimer

    The Orchestration Advantage Report may be updated periodically. While reasonable efforts are made to keep the content accurate and up to date, PYMNTS MAKES NO REPRESENTATIONS OR WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED, REGARDING THE CORRECTNESS, ACCURACY, COMPLETENESS, ADEQUACY, OR RELIABILITY OF OR THE USE OF OR RESULTS THAT MAY BE GENERATED FROM THE USE OF THE INFORMATION OR THAT THE CONTENT WILL SATISFY YOUR REQUIREMENTS OR EXPECTATIONS. THE CONTENT IS PROVIDED “AS IS” AND ON AN “AS AVAILABLE” BASIS. YOU EXPRESSLY AGREE THAT YOUR USE OF THE CONTENT IS AT YOUR SOLE RISK. PYMNTS SHALL HAVE NO LIABILITY FOR ANY INTERRUPTIONS IN THE CONTENT THAT IS PROVIDED AND DISCLAIMS ALL WARRANTIES WITH REGARD TO THE CONTENT, INCLUDING THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, AND NONINFRINGEMENT AND TITLE. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES, AND, IN SUCH CASES, THE STATED EXCLUSIONS DO NOT APPLY. PYMNTS RESERVES THE RIGHT AND SHOULD NOT BE LIABLE SHOULD IT EXERCISE ITS RIGHT TO MODIFY, INTERRUPT, OR DISCONTINUE THE AVAILABILITY OF THE CONTENT OR ANY COMPONENT OF IT WITH OR WITHOUT NOTICE.
    PYMNTS SHALL NOT BE LIABLE FOR ANY DAMAGES WHATSOEVER, AND, IN PARTICULAR, SHALL NOT BE LIABLE FOR ANY SPECIAL, INDIRECT, CONSEQUENTIAL, OR INCIDENTAL DAMAGES, OR DAMAGES FOR LOST PROFITS, LOSS OF REVENUE, OR LOSS OF USE, ARISING OUT OF OR RELATED TO THE CONTENT, WHETHER SUCH DAMAGES ARISE IN CONTRACT, NEGLIGENCE, TORT, UNDER STATUTE, IN EQUITY, AT LAW, OR OTHERWISE, EVEN IF PYMNTS HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
    SOME JURISDICTIONS DO NOT ALLOW FOR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, AND IN SUCH CASES, SOME OF THE ABOVE LIMITATIONS DO NOT APPLY. THE ABOVE DISCLAIMERS AND LIMITATIONS ARE PROVIDED BY PYMNTS AND ITS PARENTS, AFFILIATED AND RELATED COMPANIES, CONTRACTORS, AND SPONSORS, AND EACH OF ITS RESPECTIVE DIRECTORS, OFFICERS, MEMBERS, EMPLOYEES, AGENTS, CONTENT COMPONENT PROVIDERS, LICENSORS, AND ADVISERS.
    Components of the content original to and the compilation produced by PYMNTS is the property of PYMNTS and cannot be reproduced without its prior written permission.