Chutes And Ladders: How LendUp Plays The Lending Game

What do you get when you combine the ideology of Grameen with the scale and experience of CitiGroup? You get Sasha Orloff, the CEO and co-founder of LendUp, an alternative payday lending service focused on better educating a segment of the population that is “inherently distrusting” of financial institutions. MPD’s Karen Webster spoke with Orloff about LendUp’s mission, its loan offerings, repayments and more.

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