Western Union made headlines twice in one day last week, announcing two milestones that advanced its global stored value strategy in two pretty big ways. Market Platform Dynamics CEO, Karen Webster, spoke with Mike Hafer, Senior Vice President Global Stored Value for Western Union, to get behind the headlines. Hafer shared some of WU’s plans for making these products sticky, what they have learned from talking to customers, and why financial dignity is such an important part of WU’s mission.
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