According to eCommerce research company Edison Trends, sales in the first 24 hours were up 53 percent compared to the same period of last year’s Prime Day. Bloomberg reported that the eCommerce giant said on Wednesday (July 17) that sales over the two days this year surpassed those on Black Friday and Cyber Monday combined.
In addition, Amazon said it added more new Prime members on July 15 than any other day, and almost as many on July 16 — making them the two biggest days ever for new member signups.
Estimates from Coresight Research predict that Amazon’s Prime Day sales in the United States will total $5.8 billion.
While consumers still flock to Amazon for the two-day event, Prime Day has led to other major retailers offering their own deals. Target has Deal Days, which runs on the exact same two days that Prime Day does. The so called “biggest sale of the summer” is an extension of last year’s non-Prime Day celebration, the one-day sale that fell on Prime Day.
“Last year’s Target.com One-Day Sale was one of our biggest days of the year for online sales,” said Mark Tritton, executive vice president and chief merchandising officer at Target. “This year, we’re giving guests more discounts across even more of our assortment with two days to save on hundreds of thousands of items and offering the best options in retail for delivery and pick up on their terms, including same-day.”
And Walmart’s sale launched on July 14 and ran through July 17. The retail giant released thousands of special buys and Rollbacks on Walmart.com during its online sale. Those savings will be concentrated on electronics, video games, home items, fashion and toys.