Daily Data Dive

PYMNTS’ Daily Data Dive: Vitamin Shoppe’s 2016 Direct Sales Stay Afloat

The eCommerce arena is taking retailers on by storm. As more businesses are making their transition to an online focus, they may see stagnant sales.

This is what happened with Vitamin Shoppe in 2016 when it stopped selling its products on third-party marketplaces and relaunched its mobile-enhanced website.

Here are the numbers:

5 percent | Year-over-year eCommerce comparable sales decline in Q4

7 percent | Increase in VitaminShoppe.com sales in Q4

9 percent | Increase in overall site visits

14 percent | Increase in conversion rate

34 percent | Increase in mobile conversion rate

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