CashStar to Power QVC’s eGfit Card Program

Multimedia Retailer to Leverage Digital Gifting and Incentives Platform to Provide Personal, Compelling and Convenient Gifting Experience


CashStar, the digital gifting and incentives company, today announced that QVC®, the world’s leading multimedia retailer, has selected the CashStar platform to power its new eGift Card program. Consumers will be able to easily purchase and send personalized eGift Cards anytime, anywhere that can be redeemed for any QVC or purchase.

“Personalized eGift Cards are perfect for today’s digital consumer, and we are thrilled to bring these shoppers and QVC together,” said CashStar Co-founder and CEO David Stone. “Along with providing the most personal, compelling and convenient gifting experience, our platform will enable QVC to increase customer engagement and drive sales.”

The Web is an increasingly important channel for QVC, accounting for more than a third of the retailer’s sales. By providing this new gifting option on, the retailer will be able to help shoppers who are looking for a convenient and personal gifting experience. Shoppers will be able to choose from multiple card designs or upload their own photo, select the gift card denomination, create a personalized greeting, and select a delivery time – instantly or at a later date. The eGift Cards are delivered directly to the recipient’s email address and have no service fees or expiration dates. Senders are notified when the eGift Card is sent, received and opened, and can resend the gift card at any time.

“We take great pride in providing our customers with quality products and an exceptional shopping experience,” said Alex Miller, vice president of eCommerce and eMarketing at QVC. “Customers will appreciate an eGift Card offering that allows them to control the entire gift-giving experience – from personalizing the look and feel of the card, to selecting the date of delivery.”

About QVC


QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (Nasdaq: LINTA), is the world’s leading multimedia retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 195 million homes worldwide. The company’s website,, is ranked among the top general merchant Internet sites. With operations in the United Kingdom, Germany, Japan and Italy, West Chester, Pa.-based QVC has shipped more than a billion packages in its 25-year history. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About CashStar, Inc.


CashStar is the preferred digital gifting and incentives partner for retailers nationwide. Its powerful platform delivers retailers high-margin sales, promotes online and in-store traffic and encourages customer loyalty by providing consumers with the most personal, compelling and convenient gifting experiences available. CashStar is the only company to successfully combine an on-demand digital gifting and incentives platform with innovative multichannel marketing strategies. More than 200 brands are successfully partnering with CashStar to drive incremental sales, increase retention and boost profitability, including Gap, Best Buy, Chili’s Bar and Grill, Maggiano’s Little Italy, Hot Topic, The Container Store, CVS/ pharmacy, The Home Depot, Pottery Barn, Williams-Sonoma, Landry’s Restaurants, Pizza Hut, Regal Cinema, Staples and Travelocity. To learn more about how CashStar is constantly innovating the way businesses deliver personalized gifting experiences to consumers and partners in the digital world, visit


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