Whether in-store, online or on the field, Sports Authority’s goal is to be able to interact with their customers across all locations and media channels. To achieve this aim, the leading sporting goods retailer has teamed up with shopkick to offer location-based shopping services via mobile that provide consumers with additional product information and valuable rewards. Sports Authority CMO Jeffrey Schumacher explains how the company has been a pioneer in the digital frontier for the retail sector in this exclusive NEXTcast interview.
Jeffrey Schumacher, EVP/Chief Marketing Officer/Chief Strategy Officer, Sports Authority
Jeff Schumacher serves as Sports Authority’s Executive Vice President , Chief Marketing Officer and Chief Strategy Officer. In this role, Jeff oversees all marketing, advertising, private brand strategy, digital/eCommerce, corporate and business development strategy for Sports Authority’s 465 stores in 45 states. Jeff brings more than 15 years of industry experience in marketing, advertising, sales and brand/retail strategy. During his 15-year career, Jeff focused on Marketing and Sales topics for a broad range of retail and consumer companies
Prior to join the Sports Authority Jeff was a Partner in McKinsey and Company. During Jeff’s partnership at McKinsey & Company he led the West Coast Marketing and Sales Practice and served as the global head of the McKinsey Customer Lifecycle Management Solution Center as well as a Global Leader in McKinsey’s Retail Practice and Consumer Practices.
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