A new study conducted by Accenture reveals that despite new regulations, European Retailers are working to grow their business via cross border eCommerce.
The report also reveals that online pure plays such as Amazon, which has websites in France, Germany, Italy, Spain, and the UK reported that international sales were up over 40 percent in the first three quarters of 2011.
Traditional brick and mortar retailers understand the need to protect existing sales in the markets they operate by offering the same functionality as their more agile online competitors. Not surprisingly 76 percent of survey respondents agree that multichannel customers are significantly bigger spenders than those who stick to a single channel.
Accenture research reveals that the top 3 barriers to cross border market entry are: the cost of building brand awareness; the small scale of some markets; and unproven demand.
For more details, download the entire report here:
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