Apple’s iOS App Store ranked the highest in a new survey conducted by Pfeiffer that assessed the marketplace as a vehicle for app discovery and content curation, VentureBeat reported on November 18.
The report showed that Google Play and the Amazon app store, Apple’s primary competitors, received similar rankings for some of the categories.
Apple secured the top ranking for app discovery – the ease with which users can locate certain apps for a particular need. Amazon’s app store was found to be the most user friendly.
To learn more about the Pfeiffer app report, read the full story here.
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