There’s good news for the B2B e-commerce world. According to a recent Forrester Research study, 90 percent of businesses that sell online to customers saw an increase in revenue and profitability per customer order.
Forrester interviewed 100 B2B companies that had implemented e-commerce within the last seven years, according to an Internet Retailer article. The results showed that 89 percent of surveyed organizations saw an increase in annual revenue, while 81 percent had an increase in average order value.
In terms of e-commerce technology, 42 percent used a software-as-a-service (SaaS) hosted on the web by a vendor outside of the client company’s own infrastructure. Additionally, 24 percent of respondents said that they initially had an SaaS initially, but plan to run it on-premise, or on a company’s own web servers.
B2B e-commerce is becoming more popular across the globe. A few weeks ago, PYMNTS.com discussed Wal-Mart’s plan to expand its B2B e-commerce options into India. The retail chain plans to start with stores in Lucknow and Hyderabad, and then eventually add 18 more.
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