The idea of wearable tech is something that excites general enthusiasts, but tends to leave many consumers more likely asking “why?” than “where do I get one?”
Apple hopes to attract consumers with seamless security, by making their forthcoming smart watch able to recognize the proximity of a wearer’s iPhone as a security check. After confirming the presence of the right iPhone, both devices would connect to a merchant’s POS. Once recognized, a notification would appear on the phone and, with either a tap or verbal command, the transaction can be approved, reports Tech Crunch.
By making wearables that much more convenient for wearers on-the-go, Apple could potentially bridge the ease-of-use/security gap that can leave some questioning the desirability of mobile payments.
Then again, the buying public so far has greeted the availability of smart watches with chilly neutrality that doesn’t indicate a market clamoring for the next big thing in the form of a phone—now with a smaller screen strapped to an arm.
Instead of pursuing the “more” of what a wearable can do, Apple is instead focusing on what the two-techs can do together when used synergistically—thus moving users more firmly into the Apple ecosystem. The phone and watch, combined with NFC and iBeacon, create a self-confirming loop that makes their secure use more possible.