Mobile Payments

Apple Pay Gets Support From Target, Taco Bell, Other Retailers

Apple Pay Gets Support from Major Retailers

Apple announced Tuesday (Jan. 22) that Target, Taco Bell, Hy-Vee supermarkets in the Midwest, Speedway convenience stores and Jack in the Box all now support Apple Pay, its digital payment service.

In a press release, the Cupertino, California iPhone maker said that with the addition of the national retailers, 74 of the leading 100 merchants in the U.S. and 65 percent of retail locations around the U.S. support Apple Pay.

“Whether customers are buying everyday household items, groceries, snacks for a road trip or grabbing a quick meal, Apple Pay is the easiest way to pay in stores, while also being secure and faster than using a credit or debit card at the register,” Jennifer Bailey, Apple’s vice president of internet services, said in a press release announcing the new partnerships. “We’re thrilled even more customers will be able to pay at their favorite stores and restaurants using the Apple devices that are always with them.”

Apple said it is now rolling out Apple Pay in Target stores, with a goal to have it available in all 1,850 U.S. locations in the new few weeks. Customers can now use Apple Pay at more than 245 Hy-Vee stores in the Midwest and at all of Speedway's roughly 3,000 locations across the Midwest, East Coast and Southeast. Apple noted in the press release that Apple Pay is also rolling out to more than 7,000 Taco Bell and 2,200 Jack in the Box locations over the course of the next few months.

Other major retailers that now support Apple Pay include Costco and CVS Pharmacy. Costco completed the rollout of the digital payment service in more than 500 U.S. stores, while CVS Pharmacy rolled it out in close to 8,400 locations. Convenience store operator 7-Eleven rolled out Apple Pay in 95 percent of its stores during 2018, Apple noted in the press release.



The How We Shop Report, a PYMNTS collaboration with PayPal, aims to understand how consumers of all ages and incomes are shifting to shopping and paying online in the midst of the COVID-19 pandemic. Our research builds on a series of studies conducted since March, surveying more than 16,000 consumers on how their shopping habits and payments preferences are changing as the crisis continues. This report focuses on our latest survey of 2,163 respondents and examines how their increased appetite for online commerce and digital touchless methods, such as QR codes, contactless cards and digital wallets, is poised to shape the post-pandemic economy.