EVRYTHNG, the IoT smart products platform, announced a partnership with the Sustainable Apparel Coalition (SAC) and Avery Dennison Retail Branding and Information Solutions.
According to a press release, the partnership will explore how suppliers, manufacturers, retail brands and consumers can access and engage with sustainability information by interacting with digital identities on products.
The trio’s first step will be the launch of a smart products pilot program utilizing EVRYTHNG’s platform and Avery Dennison’s sustainable unique identity labels, as well as SAC’s industry-leading Higg Index, a standardized measurement tool that enables brands, retailers and manufacturers to understand their impact on environmental, social and labor and figure out ways to improve in those areas.
The pilot program, which will run between May and July 2017, enables participating brands to figure out the best way to share Higg Index information with consumers and stakeholders through digital identities and smart labels on products.
“Sustainability has the power to influence consumer purchase behavior,” said Andy Hobsbawm, Co-Founder and CMO at EVRYTHNG. “Through our partnership with the Sustainable Apparel Coalition and Avery Dennison, we’re giving some of the leading apparel brands the ability to explore how to use cloud-connected digital identities on their products to be increasingly transparent with consumers about their sustainability credentials in order to build and strengthen their direct customer relationships.”
EVRYTHNG allows brands to digitize their products with software identities in the cloud, providing consumers with greater product transparency so they can make informed decisions.
“The Higg Index allows SAC members to take full accountability for their environmental and societal impact. The introduction of unique digital identities on products provides a new and better way for brands to capture and share this information,” said Jason Kibbey, CEO at the Sustainable Apparel Coalition. “Our partnership with EVRYTHNG and Avery Dennison accelerates our progress toward realizing a vision of consumers using the Higg Index to evaluate and influence the product choices they make.”