NEC Becomes Exclusive POS Provider To 7-Eleven

NEC Corporation of America, a provider and integrator of IT, communications, networking, retail and biometric solutions, announced Tuesday (Jan. 10) it will be the new exclusive point-of-sale (POS) provider to 8,600 7-Eleven stores around the United States and Canada.

In a press release, NEC said it will deliver the TWINPOS G5100 POS that features a stylish customer display to run promotions and share information with customers. The idea is to offer customers a personalized shopping experience, NEC said in the press release.

“We wanted to reach tech-savvy customers with a POS system that would streamline operations and improve customer engagement,” said Raj Kapoor, CIO and SVP at 7-Eleven, in the press release. “Providing an engaging digital in-store experience is something we are investing in for the long term, and NEC has the best POS hardware and software to take us there.”

NEC said that, as part of the deal, it will offer full-service desk and maintenance support for the next five years. The company contends that having a fully integrated development and support service will help 7-Eleven provide an engaging customer experience and, at the same time, lower the cost of its point-of-sale terminals.

“It is exciting to see our longstanding collaboration with 7-Eleven benefit stores in the U.S.,” said Shin Takahashi, CEO at NEC Corporation of America, in the same press release. “Our retail POS systems bring together the best of NEC technology, reliability and durability to support any store environment for retailers of all types.”

The win comes at a time when NEC is bringing advanced technology to point-of-sale terminals. In July, it announced it launched a series of trials for cashless payment terminals that rely on facial recognition. The trials took place during the summer in small shops inside the company’s headquarters in Tokyo.