aspirational shopper

LVMH Sees Aspirational Consumers Pulling Back on Luxury Amid Inflation 
LVMH Sees Aspirational Consumers Pulling Back on Luxury Amid Inflation 
April 16, 2024  |  Retail

With the moderately well-off shopper spending differently than the high-earner, luxury brands are seeing aspirational shoppers forced to give up their favorite indulgences. On a...

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As Inflation Tightens Wallets, Hermès Expands With Makeup to Win Consumers 
As Inflation Tightens Wallets, Hermès Expands With Makeup to Win Consumers 
October 18, 2023  |  Retail

Luxury fashion brand Hermès has broadened its offerings in the beauty sector, introducing a new line of products that includes mascara, eyeshadow, and makeup brushes. ...

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Marc Jacobs Beauty Reemerges to Cater to the Aspirational Shopper 
Marc Jacobs Beauty Reemerges to Cater to the Aspirational Shopper 
August 24, 2023  |  Retail

With the impact of inflation causing changes in consumer behavior and their preferences in extravagances, — with some opting for travel and others exploring luxury...

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The Aspiration Shopper May Be Straying From Luxury and Turning to Travel
The Aspiration Shopper May Be Straying From Luxury and Turning to Travel
August 08, 2023  |  Retail

The aspirational shopper, once a core target demographic for high-end brands, seems to be in a state of flux. As the traditional luxury market contends...

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Luxury Brands Want the Aspirational Shopper, But Not at a Discount
Luxury Brands Want the Aspirational Shopper, But Not at a Discount
August 01, 2023  |  Retail

When consumers don’t spend, retailers typically think to offer a discount. But discounts, as we all know, can become a slippery slope. What lengths will...

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