entertainment

Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention.

(source: en.wikipedia.org)

Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
Walmart Embraces ‘RomCommerce’ to Expand Shoppable TV Offering 
November 28, 2023  |  Retail

Walmart’s latest foray into shoppable video will seem familiar to fans of the Hallmark channel. The retail giant has teamed up with TikTok and Roku to launch its first-ever shoppable series,...

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Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
Roblox Launches Creator Subscriptions as Gaming Companies Drive Recurring Revenue
November 17, 2023  |  Subscription Commerce

Roblox is launching new in-game subscriptions in an effort to drive higher-margin purchases as, across the gaming industry, major players look for new ways to...

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DraftKings Expects Online Gaming to Reach $30 Billion by 2028 
DraftKings Expects Online Gaming to Reach $30 Billion by 2028 
November 14, 2023  |  Earnings

Online sports betting and iGaming in the United States will be a $30 billion total addressable market (TAM) in 2028, up from $20 billion this...

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Amazon Games Cuts 180 Jobs Amid Refocus on Development and Publishing 
Amazon Games Cuts 180 Jobs Amid Refocus on Development and Publishing 
November 13, 2023  |  Amazon

Amazon has made a second round of layoffs in its games division as part of a broader restructuring effort.  The elimination of 180 jobs in the...

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AI Set to Slash Cost and Time of Animated Film Production
AI Set to Slash Cost and Time of Animated Film Production
November 09, 2023  |  Artificial Intelligence

Artificial intelligence (AI) is set to revolutionize the entertainment industry, particularly in the creation of animated films, according to industry veteran Jeffrey Katzenberg. Speaking Thursday...

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Card-Linked Offers Drive Streaming Subscription Adoption
Card-Linked Offers Drive Streaming Subscription Adoption
November 02, 2023  |  Subscription Commerce

As streaming services raise their prices, card-linked offers can go a long way towards encouraging deal-seeking consumers to hit subscribe, PYMNTS Intelligence indicates. By the...

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Mastercard to Offer VIP Experiences Through Live Nation Partnership
Mastercard to Offer VIP Experiences Through Live Nation Partnership
November 02, 2023  |  Mastercard

Mastercard has formed a multi-year partnership with live entertainment company Live Nation. This partnership aims to provide exclusive benefits and VIP experiences for Mastercard cardholders in 19...

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Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
Sirius Taps Data-Backed Personalization to Drive Subscription Engagement
October 31, 2023  |  Subscriptions

As SiriusXM looks to drive usage amid stalled subscriber growth, in the face of ongoing competition from streaming subscriptions, the broadcasting company is turning to...

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U2 and the Las Vegas Sphere: The New Live Music Experience?
U2 and the Las Vegas Sphere: The New Live Music Experience?
October 28, 2023  |  Innovation

From its early days riffing in the post-punk scene to belting out anthemic rock hits and embarking on experimental musical odysseys, Irish rock band U2...

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