PSCU

PSCU is the largest credit union service organization in the United States. The organization was founded in 1977 and is based in St. Petersburg, Florida.

(source: pscu.com)

Data: Credit Union’s Most Underutilized Asset
Data: Credit Union’s Most Underutilized Asset
July 18, 2019  |  Credit Unions

Data is where it’s at, and more credit unions (CUs) are waking up to the fact that without sophisticated analysis of customer data, they risk...

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Amazon Prime Day(s): Prime Opportunity for Credit Unions
Amazon Prime Day(s): Prime Opportunity for Credit Unions
July 15, 2019  |  Amazon

Amazon Prime Day as prime opportunity for credit unions? Billions of dollars of spending activity will mark the annual promotional event, which kicked off Monday...

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Moving Data Analytics Up The Credit Union Priority Chain
Moving Data Analytics Up The Credit Union Priority Chain
June 26, 2019  |  Banking

Most of the insight into credit union spending priorities featured in the PYMNTS/PSCU Credit Union Playbook earlier this year is probably much in line with...

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Deep Dive: Why CU-Issued Credit Cards Face An Uphill Battle
Deep Dive: Why CU-Issued Credit Cards Face An Uphill Battle
June 21, 2019  |  Credit Unions

Customers weigh various factors when selecting their financial institutions (FIs). A recent study conducted by financial services provider Kasasa and The Harris Poll found approximately...

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Credit Unions Find Friendly Ground With FinTech Firms
Credit Unions Find Friendly Ground With FinTech Firms
June 21, 2019  |  Credit Unions

Consumers’ lives are becoming more digitally focused, which means it’s natural and expected that credit unions (CUs) are feeling the pressure to raise the level...

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Why Social Data Is Key To Personalizing The CU Experience
Why Social Data Is Key To Personalizing The CU Experience
June 20, 2019  |  Credit Unions

Whether they're approving loan applications or targeting products and services, CUs are increasingly relying on data analytics to help with everyday decisions. But looking at...

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Social Data’s Impact On CU Member Personalization
Social Data’s Impact On CU Member Personalization
June 19, 2019  |  Credit Unions

In the competitive financial industry, credit unions (CUs) remain popular banking options, with a recent CUNA Mutual Group report estimating that 324,000 consumers joined CUs...

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How Top-Performing CUs Innovate With Data Analytics
How Top-Performing CUs Innovate With Data Analytics
June 03, 2019  |  Credit Unions

In the financial services industry, knowledge is power. For credit unions (CUs), data analytics can deliver that insight, helping them to more effectively address their...

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