retail marketing

Why Publicity Stunts Go Wrong So Easily
Why Publicity Stunts Go Wrong So Easily
July 21, 2018  |  Retail

When planning a large-scale marketing push or publicity stunt, it can be easy to overlook the fact that getting attention is hard, and getting positive...

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Social Media Is King For Gen Z Influence
Social Media Is King For Gen Z Influence
July 20, 2017  |  Retail

Imagine growing up in a world where the internet — and the good and bad parts of it — has always existed. That’s the reality for those...

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