Amazon will let Snapchat users purchase merchandise straight from that social media app. The collaboration lets customers shop Amazon’s Snapchat ads and check out with...
In an effort to empower content creators and maximize revenue potential, YouTube has unveiled features that simplify the marketing and sale of products within videos. These...
Through a televised experience, Lacoste plans to enable French Open viewers to purchase clothing via “on-air shoppable moments.” The opportunity will come through NBCUniversal’s ShoppableTV...
Google is expanding its advertising reach, bringing shoppable ads to Google Images search results. According to a report in Adweek, the shoppable ads will enable...