Sydney Sweeney

The Role Influencers and Customer Reviews Play at Checkout  
The Role Influencers and Customer Reviews Play at Checkout  
January 08, 2024  |  Social Commerce

Influencers bridge the gap between the brands and consumer, but regular everyday reviews from people are just as crucial in making that connection. These influences...

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Beauty Brand Laneige Ditches Sensory Experience for Virtual Shopping 
Beauty Brand Laneige Ditches Sensory Experience for Virtual Shopping 
May 31, 2023  |  Retail

For an industry that thrives on sensory experiences and relies heavily on personal touch and physical treatments, the beauty industry is boldly venturing into a...

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