trade down

69% of Consumers Lower Retail Spend as 36% of Grocery Shoppers Buy Cheaper Brands
69% of Consumers Lower Retail Spend as 36% of Grocery Shoppers Buy Cheaper Brands
May 09, 2023  |  Consumer Insights

From retail items to groceries, the inflation monster has consumers looking for any lower-priced port in the storm, and that means finding merchants with pricing...

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P&G Invests in Digital as Consumers Shift CPG Spending Online
P&G Invests in Digital as Consumers Shift CPG Spending Online
April 21, 2023  |  eCommerce

As consumers shift from supermarkets to eCommerce channels, Procter & Gamble is driving digital sales. The consumer packaged goods (CPG) giant shared on a call...

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Coca-Cola Says Europeans Buying Less as Americans Shop in Dollar Stores
Coca-Cola Says Europeans Buying Less as Americans Shop in Dollar Stores
February 14, 2023  |  Earnings

Around the world, consumers are dealing with inflation, but not all areas respond the same way. Beverage giant Coca-Cola shared on a call with analysts...

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Dollar Stores Battle Walmart and Amazon for Grocery Spend
Dollar Stores Battle Walmart and Amazon for Grocery Spend
February 10, 2023  |  Retail

Budget-conscious consumers are eating at home — and Amazon and Walmart may cede grocery ground to the dollar stores. The key battles may be fought...

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Delivery-Reliant Consumers Protect Aggregators From Inflationary Trade-Down
Delivery-Reliant Consumers Protect Aggregators From Inflationary Trade-Down
February 03, 2023  |  Aggregators

As inflation has consumers reevaluating their food spending, aggregators benefit from increased expectations of convenience. Jingyao Wu, chief operating officer of food delivery app HungryPanda,...

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e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings
e.l.f. Beauty: Value-Oriented Products Grow Alongside Prestige Offerings
February 02, 2023  |  Retail

Offering the right value proposition is drawing consumers to beauty products, according to e.l.f. Beauty. The brand reported in a Wednesday (Feb. 1) earnings release...

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Luxury Bakeries Thrive as Consumers Cut Bigger-Ticket Indulgences
Luxury Bakeries Thrive as Consumers Cut Bigger-Ticket Indulgences
February 01, 2023  |  Economy

As consumers cut major expenses, many continue to spring for small luxuries like baked goods. Leslie Polizzotto, co-founder and owner of New York City doughnut...

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Mondelēz Says Food Inflation Getting Worse, Not Better
Mondelēz Says Food Inflation Getting Worse, Not Better
January 31, 2023  |  Retail

As CPG brands debate whether inflation is easing or intensifying, Mondelēz expects more challenges ahead. Snack and candy giant Mondelēz International, parent company of a wide...

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Colgate-Palmolive Sees Trade-Down Continuing as Competitors Say Otherwise
Colgate-Palmolive Sees Trade-Down Continuing as Competitors Say Otherwise
January 27, 2023  |  Earnings

As some CPG companies say private-label growth has stalled or reversed, Colgate sees its continuance. On a call with analysts Friday (Jan. 27) discussing the...

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