VR

Augmented Reality Gets Retail Boost From Snapchat And Google
Augmented Reality Gets Retail Boost From Snapchat And Google
July 24, 2019  |  Retail

The profile of augmented reality (AR) keeps rising in retail, and the latest evidence of the technology’s promise and popularity comes from Snapchat. In its...

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Oculus Monetizes VR With Enterprise Subscriptions
Oculus Monetizes VR With Enterprise Subscriptions
May 01, 2019  |  Innovation

Oculus has announced the impending launch of the new Oculus for Business, designed to streamline and expand virtual reality (VR) in the workplace. Oculus for...

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Virtual Reality: 5G Retailers’ Secret Sauce?
Virtual Reality: 5G Retailers’ Secret Sauce?
April 04, 2019  |  Retail

Out of the haze of uncertainty emerged a new mobile network, and from the new mobile network came new retail applications and experiences, all taking...

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New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better
New Eye-Tracking VR Tech By Qualcomm, Accenture Helps Retailers Stack Shelves Better
February 14, 2019  |  Innovation

Two tech companies and a food brand have teamed up to develop a virtual reality (VR) headset that uses eye-tracking tech to determine the best...

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Apple Removes Safari Location Tracking, Disrupting AR/VR
Apple Removes Safari Location Tracking, Disrupting AR/VR
February 06, 2019  |  Apple

An update in Apple’s Safari browser might disrupt augmented reality (AR) and virtual reality (VR) experiences. A document published to Apple’s developer site revealed that the next...

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Warby Parker Goes AR/VR — Will It Generate Sales?
Warby Parker Goes AR/VR — Will It Generate Sales?
February 04, 2019  |  Innovation

Warby Parker has officially joined the ranks of retailers embracing augmented reality (AR) and virtual reality (VR) tech with the launch of new virtual try-on...

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Today In Data: Driving Contactless Adoption With Community Banks
Today In Data: Driving Contactless Adoption With Community Banks
January 25, 2019  |  Today In Data

Community banks could put more contactless cards into the hands of consumers with the help of the Independent Community Bankers of America (ICBA). At the same time, gig economy...

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The VR Effect On Retail: Fad Or True Game-Changer?
The VR Effect On Retail: Fad Or True Game-Changer?
January 23, 2019  |  Retail

Move aside, storefront mannequins. Hot on the heels of its close cousin, augmented reality (AR), more retailers are using immersive virtual reality (VR) experiences to...

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Amazon Turns To VR To Boost Furniture Sales
Amazon Turns To VR To Boost Furniture Sales
January 07, 2019  |  Amazon

Amazon is hoping to increase purchases of furniture online, rolling out a new feature dubbed Amazon Showroom that takes advantage of virtual reality tools. According...

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